Sales Figures for the Magazine Sector
The magazine industry is struggling, there is no denying it. It might not seem that way from the millions of magazines sold every single day, but with the development of social media, and online press, print magazines are a rapidly decreasing market. There are obvious perks to having a real life magazine; the tangibility of a real, readable magazine, you can keep it forever, free gifts that may not be received online, and readers often also develop a sense of loyalty to a real magazine that they would not online. However, with online magazines becoming ever more popular, through being more portable with iPads and smart phones, free gifts and offers, and the obvious that most of the time, they are free. As a result, it is a battle between existing magazines to grab the most readers, whatever way possible.
In the second half of 2013, UK magazines dropped in sales by 6.3%. This compares to an average yearly decrease of 4.9%, which was a big drop in the industry.
http://www.theguardian.com/media/2014/feb/13/nme-sales-falling-off-charts-music-magazine-circulation
http://www.pressgazette.co.uk/uk-magazines-lose-print-sales-average-63-cent-full-abc-breakdown-all-503-titles
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