This is a double page spread from the music magazine 'Mojo', which is based on the genre of older 'classic' music, with big bands from the 80's, 90's and 00's, as well as including modern bands that Mojo classes as 'real music'. 'MOJO magazine is designed for those who truly love music, every month MOJO provides you with music’s greatest icons in exclusive encounters, while celebrating tomorrow’s stars today.' says the Mojo website, and this double page spread is good at presenting the image that the magazine is trying to show. The contrast of the modern, new singers (Alex Turner from the Arctic Monkeys and Miles Kane, both new indie/alternative artists) and the old fashion styled picture. The article is discussing the collaboration between the two which they have named 'The Last Shadow Puppets'. It is arguable that the image is the most important thing on a music magazine, as it connotes the genre, type of interview and representation of the musician, as well as their value to the magazine, and status in the industry.
This double page spread stretches the title across the two pages, not usually a convention of a double page spread. However, this works in this case, in the way that the artists featured are being brought together, and the two people are at different ends of the pages, separated by the writing of the article. This means that the title is the main thing connecting them. This is also seen through the way the colour of the words blend across the two pages, connoting the two musicians differences, but also the way they are coming together and working in the same way to create a new band, from two different musical backgrounds.
The image has been given a sepia effect, giving it an older look, which links with the genre and target audience of the magazine. With one of the artists giving direct address, and the other looking away it gives the band a modest image, almost shy of the camera. They're not dressed up, in casual clothes and hardly in a studio for the shoot, but positioned up against a brick wall, connoting the down to earth band that they still are. A group avoiding the lure of becoming about image, but remaining loyal to the music they love producing. This is depicted through this double page spread.
The font is in orange and white, adding to the old style effect. The title 'best of both worlds' has the text blending from orange into white, connoting the blending of the two artists together. It is not a bright orange, almost brown so is again supporting the vintage feel of the article. This supports what the title suggests about the article, that the artists are collaborating. The text colour goes from left to right, orange to white, having the connotations of moving on from the old, brown/orange colour and onto the bright, white future that the band has to offer together. The text is in a big, bold font, grabbing the readers attention and staying continuous despite the chafing colours, as on either side of the page is each artist, so this could be a connotation of the equal talent of each. Miles Kane is giving direct address, looking into the camera and inviting the reader in, whilst Alex Turner at the other end of the page is looking away from the camera. The two are styled quite similarly, so through this use of direct address the band could be demonstrating their differences, and also their real friendship through the smirks on their faces. There seems to be an ongoing lack of formality n the shoot, and the artists, which represents them as a band as not serious and likeable.
There is a short introduction to the article in a bolder font, which offers the reader a quick preview to the article, with the key subjects of the feature being highlighted in the orange colour, keeping the colour scheme continuous. Between the text and the smaller font which is the start of the article is what looks like the shadow, or remnants of a handprint on the wall. This links to the name of the new band 'The Last Shadow Puppets', and has a link to the darker sound of their music. This could also have the connotations of the 'shadows' of their previous bands helping to create their new music.
The font is in orange and white, adding to the old style effect. The title 'best of both worlds' has the text blending from orange into white, connoting the blending of the two artists together. It is not a bright orange, almost brown so is again supporting the vintage feel of the article. This supports what the title suggests about the article, that the artists are collaborating. The text colour goes from left to right, orange to white, having the connotations of moving on from the old, brown/orange colour and onto the bright, white future that the band has to offer together. The text is in a big, bold font, grabbing the readers attention and staying continuous despite the chafing colours, as on either side of the page is each artist, so this could be a connotation of the equal talent of each. Miles Kane is giving direct address, looking into the camera and inviting the reader in, whilst Alex Turner at the other end of the page is looking away from the camera. The two are styled quite similarly, so through this use of direct address the band could be demonstrating their differences, and also their real friendship through the smirks on their faces. There seems to be an ongoing lack of formality n the shoot, and the artists, which represents them as a band as not serious and likeable.
There is a short introduction to the article in a bolder font, which offers the reader a quick preview to the article, with the key subjects of the feature being highlighted in the orange colour, keeping the colour scheme continuous. Between the text and the smaller font which is the start of the article is what looks like the shadow, or remnants of a handprint on the wall. This links to the name of the new band 'The Last Shadow Puppets', and has a link to the darker sound of their music. This could also have the connotations of the 'shadows' of their previous bands helping to create their new music.
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