IPC Media
What types of magazines and target audiences has IPC been associated with over the years?
IPC has a broad range of magazine genres and target audiences varying from many weekly womens magazines titles, to fishing magazines. their target audiences consist mainly of middle class women, and stays within the ABC1 categories, as these are the people that are working (below this are probably unemployed) and so have money to spare buying magazines. The majority of target audiences are working women, men, and upper class women. this is because of the large amount of womens weekly magazines that IPC produces, the large amount of gossip magazines such as Now and Chat that women buy, and mens magazines such as Nuts.
However, IPC also targets very niche markets, such as people into yatching, golf and fitness. These are magazines that allow IPC to raise the prices due to the lesser demand for magazines such as this, and as a result there as less to choose from when it comes to the people interested in the topics.
Why might IPC be an appropriate publisher for a new magazine?
IPC is a well established magazine publishing company, which has a lot of financial backing behind it. Consequently, the magazines already successful can afford to have advertising for another magazine in it, appropriate the the target audience of the magazine already being bought. This means that the advertising will not be wasted on an audience that isn't relevant to the subject. The audience also trust the publishers of a magazine they are already a fan of, as they support it so believe that they same company would produce equally as good magazines
What sorts of genres of music/types of magazines might they be likely to publish?
IPC are already the publishers for a successful music magazine, NME which is based around indie rock music such as Arctic Monkeys, and is targeted at a mean age of 25 year olds. It is a well established magazine, which has content appealling to both the older and younger generation as it features music of both. Readers are expected to have an extensive knowledge, so the variety of music would appeal to them. Because of the existence of this magazine, IPC might be reluctant to make a music magazine focusing on the same genre of music. The company does not produce a rock music magazine, however it is a competitive type with big names such as kerrang! being targeted at younger audiences by Bauer, and Rock Sound also a well establishes rock magazine focused on a slightly older audience. IPC doesn't publish a rock music magazine, so this could be a possibility, however it would have competitive names to rival with. It may be that IPC would want to target a more niche music genre for a smaller audience, but for this reason that would pay more obey. House or club music is an ever growing genre that is becoming more known and popular with music tech and DJ/producing becoming a more desired profession everyday. There are less competitors for this genre also, with being the most known about magazine.
Why might alternative publishers such as Bauer be appropriate?
Bauer is also a very successful magazine publishing company, being the publishers behind names such as Kerrang!, FHM, Grazia and Match. Bauer is also a good financial backer to a new magazine, but tend to target a younger audience, so this could be taken into consideration when producing a new type of magazine. This could influence what type of music magazine is being created, and whether the target audience remains a young market that they already have, or whether Bauer decide to branch to a further audience of slightly older music listeners. This could be done by producing a magazine based around older music, big bands that parents/grandparents may have listened to, a chance for this a new audience to remenise on youth. The magazine could feature bands such as Stiff Little Fingers, and Pulp, influential bands of the time that reached a large audience of devoted fans, who will embrace the chance to relive their youth through a magazine like this. Another reason Bauer would be an appropriate alternative to IPC is that aswell as being a successful magazine producer, Bauer stretches to all kinds of media platforms through its successful brands. Kerrang! is a good example of this as from the magazine the brand has expanded to a radio station, a TV channel and a lot of merchandise, including its own CD's, tours/concerts and award ceremonies. With this in mind, Bauer proves that it has the capability to expand and develop a brand name.
What sorts of genres of music/types of magazines might they be likely to publish?
IPC are already the publishers for a successful music magazine, NME which is based around indie rock music such as Arctic Monkeys, and is targeted at a mean age of 25 year olds. It is a well established magazine, which has content appealling to both the older and younger generation as it features music of both. Readers are expected to have an extensive knowledge, so the variety of music would appeal to them. Because of the existence of this magazine, IPC might be reluctant to make a music magazine focusing on the same genre of music. The company does not produce a rock music magazine, however it is a competitive type with big names such as kerrang! being targeted at younger audiences by Bauer, and Rock Sound also a well establishes rock magazine focused on a slightly older audience. IPC doesn't publish a rock music magazine, so this could be a possibility, however it would have competitive names to rival with. It may be that IPC would want to target a more niche music genre for a smaller audience, but for this reason that would pay more obey. House or club music is an ever growing genre that is becoming more known and popular with music tech and DJ/producing becoming a more desired profession everyday. There are less competitors for this genre also, with being the most known about magazine.
Why might alternative publishers such as Bauer be appropriate?
Bauer is also a very successful magazine publishing company, being the publishers behind names such as Kerrang!, FHM, Grazia and Match. Bauer is also a good financial backer to a new magazine, but tend to target a younger audience, so this could be taken into consideration when producing a new type of magazine. This could influence what type of music magazine is being created, and whether the target audience remains a young market that they already have, or whether Bauer decide to branch to a further audience of slightly older music listeners. This could be done by producing a magazine based around older music, big bands that parents/grandparents may have listened to, a chance for this a new audience to remenise on youth. The magazine could feature bands such as Stiff Little Fingers, and Pulp, influential bands of the time that reached a large audience of devoted fans, who will embrace the chance to relive their youth through a magazine like this. Another reason Bauer would be an appropriate alternative to IPC is that aswell as being a successful magazine producer, Bauer stretches to all kinds of media platforms through its successful brands. Kerrang! is a good example of this as from the magazine the brand has expanded to a radio station, a TV channel and a lot of merchandise, including its own CD's, tours/concerts and award ceremonies. With this in mind, Bauer proves that it has the capability to expand and develop a brand name.
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