Who would be the audience for your media product?

To help answer this question I created a rough mock up of a media pack for my magazine 'Tones'. Media packs are often created in aid to help sell advertising space of a magazine, but to do this the key target audience has to be communicated to the advertisers, to that they know they're placing their advert to the right people, and the target demographic for their own product. For this reason, I think that creating a mock up media pack for my own magazine is a good way to describe the kind of person or the 'typical' member of the target audience.
I've started the page by demonstrating the kinds of products and brands that I think readers will be interested in already. Several festivals, Reading and Leeds festival and Isle of Wight festival have been placed, both by the fact that reading is more of a rock festival which will hold a large proportion of readers, as well as the more 'indie' readers interested in bands features such as 'The Vaccines', who might be more expected to be seen at the Isle of Wight festival. A lot of the pictures are around technology associated with music, as readers will be young and up to date with the latest technology, and wanting the best products to listen to their music with, for example the newest type of headphone, or the best speakers. Readers, as you can see will have a medium age of 16-18, meaning that they will want to be on top of the trends, and setting new ones at the same time. The coolest type of fashion for people as dedicated to music as 'Tones' readers is band merch, so brands such as 'Down But Not Out' and 'Drop Dead' have been included in the pictures, clothing lines run by members of rock bands 'You Me At Six' and 'Bring me The Horizon'. The timeless classic Converse included, and Pepsi and Kit Kat, quick snacks very relevant to the lives of every teenager. I think that the images describe the type of person the key reader would be, spending a lot of spare time and money on going to see live gigs, travelling to see beloved big bands arena tours and smaller bands in local venues. 'Tones' readers are dedicated people in all parts of their lives, be that to certain musicians, TV shows or bloggers, and are not afraid to voice their opinions, taking pride in sharing their love for idols on popular sites such as twitter or tumblr, embracing this kind of social media in the best way.

The Key Stats also offer a better insight into the type of reader that would be the example of 'Tones'' target demographic,predicting the ratio of male readers to female to be 31:69. The magazine would be aimed at both genres however, just as NME has a larger reader genre of males this would have a larger female readership. Also having a median reader age of 16-17 would offer a mature music magazine targeted towards this age group rather than mid 20's or young children would offer this target market the topics that the present music magazines have been lacking. These topics could not only include information about upcoming gigs, but how to get public transport there/back, the way there ect, for example, offering the young adult age group the independence wanted at this age. For this reason I think that 'Tones' is unique in offering readers what they would like to see, including lots more articles like this.

Below is a video demonstrating the type of young people that this magazine will be targeted towards. It features the styles of the readers will be wearing, and interested in, the places they like to go, including places to shop, venues of gigs, and how they enjoy spending their spare time. It also features brand choices, and through this unique technique of presentation will offer a sense of their personality along with just the facts, and their likes and dislikes, allowing a sense of realism about the target demographic, and what the target age range is really interested in. The backing track is 'Song 2' by Blur, a favourite yet not particularly modern, also connoting the personality of those featured, linking with their knowledge and passion for music that is demonstrated within the video, and their style and attitudes towards the world around them.